Fashion Infection: The Real Deal with Ema Gecevičiūtė

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Hello, dear reader. This year our student Ema G. from 7C had an amazing opportunity to participate in the fabulous Fashion Infection, which takes place in Vilnius every year. Ema shared the coolest photos from backstage, interviewed famous artists. We are happy to share the whole thing with you, guys! Enjoy the interview and the pics:))

Fashion infection

“Fashion infection” is a major fashion festival in Baltic countries. Every spring hundreds of fashion lovers come to see beautiful and breathtaking collections of designers’ from different parts of the world. Each year the festival takes place in the “CAM” (Contemporary art museum) for 2-3 days and each day there are 8-10 collections. Sounds tiring, right? But it’s quite easy to see the fashion show by yourself, but imagine – how does it feel to be a staff member, makeup or hair artist, or even a designer? To help you imagine things easier, I interviewed a makeup artist Daiva Gecevičiūtė, who works for the “fashion infection” for more than five years and works in the fashion and art industry for more than 25 years.

Q – “what inspired you to become a makeup artist?

A – “Ever since I was a child, I loved painting and one of the things that I loved painting were dolls. They had beautiful big eyes and I loved coloring their eyes, lips and I never forgot to draw a mole on their faces. I really liked how I made them look, because at that time stores and companies didn’t make dolls like that. Then I thought that I could do such things on peoples faces too, like turning a girl into a princess. I tried doing it with watercolor paint, because at that time i didn’t have things like makeup. And that’s when I understood that I want it to become my career. after I saw those sad, tired looking eyes, those dark bags under women’s eyes, dry, discolored hair, I’ve wanted to make women pretty again.”

Q – “is it hard to survive in the industry?”

A – “yes, of course. Our country is too small, the competition is really big, there are also modern technologies, new opportunities to learn and improve. Also people have the access to new information, “free lessons” (YouTube, social media, etc).”

Q – “how did you get to work in this show?”

A – “earlier I got to work in different fashion shows and because I really loved my job I started going there as a guest to see the show. one time, my friend, a well known model and one of the “fashion infection” organizers called me and asked if I’d like to work with them at the fashion infection in the makeup artists’ team. I remember thinking ‘am I not too old for this?’ But still – came and here I am, working in this show for the past few years.”

Q – “what role do you play in F.I?”

A – “my job is to fulfill the designer’s vision. I do things that have to do with painting on skin, body-face makeup – the visuals that have something to do with skin and body. So as I was saying earlier, my job is to fulfill the designer’s vision, maybe recommend some new and different things, make compromises, because it’s not always possible to do everything as the designer says. So we usually have a reference photo, a sketch that the designer provides to us. Then we do tests on the models and if the creator say that they like it we do a whole collection with it.”

Q – “what is the craziest collection you’ve done?”

A – “oh Lord, there were so many crazy collections each year, so I can’t really remember all of them. For sure Sandra Straukaitė’s collections are always a shocker, but this year i also really liked one Latvian designer’s collection. It had a lot of colors and patterns, so I thought that it was really nice how she balanced them out. In the earlier years of the show, there were some french designers, whose work was amazing. One time designer’s vision was to add glitter to all of the models faces and body. Of course we makeup artists said no, because it’s not only his show and the models have to walk for other collections too and it’s really hard to get the glitter completely off, especially because there were no showers or anything. After lot of talking the designer finally gave in, so that was really good. Oh and also, one year all of us had to glue little fluffy pompoms to models faces. It was pretty interesting.”

Q – “do you recommend someone to become a makeup artist?”

A – “yes, of course. It gives you happiness, it gives other’s happiness and it’s not only the finished result, the process is also a really fun part. I think that no matter what work you do, if you’re happy doing it, then it’s worth it. It’s really amazing that you can become a part someone’s celebration, runaway collection, show, etc. so yes, I definitely recommend it, if it will give you happiness.”

This year, one of my favorite designers was Sandra Straukaitė and her collection “Lobotomy”. It had a really nice psychedelic music and the outfits were really eye-catching. the philosophy is simple – experiments with body and mind always have a side effects. Clothes don’t mask everything. shaved sides of the head and combat boots, glitter and checkered combinations don’t have a gender.

One thought on “Fashion Infection: The Real Deal with Ema Gecevičiūtė

  1. Wow! Love the article and the photos 👏 I admire people who stand out of the crowd. Had a great time, while reading this article and imho Lithuania has got some great and tallented artists who are worth to be famous world wide. Fashion has no boundaries👠

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